Google Ads

Marketing performance and attribution

Conversion Funnel

COMING SOON

Full-funnel attribution: from ad impression to move-in. Requires Google Ads account access.

Impressions
--
Monthly avg
›
Clicks
--
CTR: --%
›
Leads
--
Conv rate: --%
›
Move-ins
--
Cost/move-in: $--
--% drop-off
--% drop-off
--% drop-off
Cost per Move-in
$--
Actual unit filled, not lead
Wasted Spend
$--
Spend with 0 conversions
LTV / CAC Ratio
--x
Customer value vs acquisition cost
Paid Move-in %
--%
Move-ins from paid channels

Unlock with Google Ads Access

Connect your Google Ads account to see:

  • Full conversion funnel: impressions to move-ins
  • Cost per move-in by facility (not just cost per lead)
  • Wasted ad spend: 25-30% of budget typically goes to $0 return
  • Search terms audit: what people actually search
  • Geo-targeting waste: ads showing outside your trade area
  • LTV/CAC ratio: customer value vs acquisition cost
  • ROI by campaign and facility
  • Marketing + operations combined view